The following are the newsletter covers I’ve published so far. If you want to subscribe to my newsletter, follow my blog via email in the footer.
Choose an Editing Platform that you’re Comfortable with
In order to design a newsletter cover, you’re (obviously) going to need any (photo) editing platform- this could be Photoshop, Adobe Illustrator, Canva etc. My personal favourite is Canva (I’m still trying to get a hang of Photoshop) because first of all, the free version is so useful that you don’t really need to pay anything (for the most part), and secondly, it’s super user-friendly, so you don’t need any prior knowledge of photo-editing softwares. Also, there are several blog posts on Canva that teach you how to design and how to create a portfolio etc. The pros of using Canva would be a never-ending list, so I’ll just let you try it out for yourself.
Choose an Ideal Font Combination for your Newsletter
By font combination I mean pick (minimum) two to (maximum) three fonts that look aesthetic and pleasing to the eye together. Make sure that the fonts complement each other and you can change these combinations according to your newsletter publications; For example, I publish a newsletter monthly, so each month I change up the font combination slightly. Now that I look back at my June 2020 newsletter cover, I’m finding the title font a bit too thin and not fit for a cover (if compared with May’s).
The following are the basics of your newsletter content that require different fonts: the titles, the subheadings (optional), and the body. Click here for some combination inspiration (that rhymes, haha).
Choose a Basic Theme for your Newsletter
In order to make a newsletter look well-compiled and the cover in ‘synchronization’ with all the pages, you’ve got to decide on a main theme; Personally, my theme is just one colour (which changes each month) but you could even have a certain picture or whatever floats your boat. Your theme needs to be clearly presented on your cover because first of all, nobody appreciates a fantasy book cover around a recipe book, and secondly, it doesn’t leave a good impression on the reader (because your newsletter would just look poorly organized).
Related: Post-It #12
Organize the Cover’s Contents in a Manner that is Pleasing to the Eye
This is quite self-explanatory but make sure that the cover doesn’t look too crowded or cluttered because the cover is what’s going to sell the newsletter (metaphorically and literally). One of the best design tips I’ve come across is that if you’re not sure about something, take. it. out. Basically, if you doubt that a certain image doesn’t really go well in a place, just delete it or move it somewhere else because whenever you design anything (not just a newsletter) you’ve got to be at least 90% satisfied with it (because 100% satisfaction cannot be achieved if you’re a perfectionist like me).
- Take a look at different newsletter or magazine article cover pages and figure out what looks best according to you. Then, apply the basic layout to your own cover.
- Add a very thin black border around the cover. I do this right before sending out the newsletter on Mailchimp, so it’s only visible in the final email (not above). Personally, I feel like this gives the cover a very professional touch and just brings everything together. Make sure that it’s super thin though because even a slightly thick border will look bad.
- Use bold/thick serif fonts for the titles. This is another one of my preferences, and I believe that it makes the whole newsletter look more professional (yes, again with the ‘professional’). Serif fonts are basically fonts that have strokes around each letter, and san-serif fonts are the opposite. Both of my newsletter covers (above) have used serif fonts for the titles but you can clearly see that the bold one makes more of a statement.
- Make sure that everything is legible. I cannot stress upon this enough- nobody cares (seriously) if the font you’re using is pretty if they can’t read what’s written! I try to stay away from really cursive fonts as much as I can simply because it’s such a rip-off when something’s illegible. I mean, you do want your readers to come back, right?